• Postado por
Plainst Tech

Plainst Tech

Let us help you grow your business through the web

 

Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

Get new case studies by email:

More Case Studies

See all

Opertray Division

This website achieved Google ranking in four months: Ranks #1-#3 for keyword “Opertray”
Continue reading

Tremely Designs

This site applies a smart SEO strategy to acquire online clients via long-tail search…
Continue reading

Maindex Solutions

55% of sales come from organic search. Search traffic is the biggest revenue source…
Continue reading

Existernal ltd.

Paid Search work continues to contribute to our online commercial success. Raising the online…
Continue reading

Coderama

First Page Of Google in three months. 60% of total traffic comes from organic…
Continue reading